NEWS

We are pleased to announce that, starting on 4 February 2026, the PlaceYour Academy Lab programme will launch a series of International Virtual Exchanges, a key component of the programme’s international and virtual dimension

The two international meetings in Colombia and Mexico marked the successful implementation of the Transnational Mobility Training Program, a core component designed to equip our trainers with the practical skills and competencies needed to become expert Place Branding Design facilitators.

We are proud to announce the official launch of the PlaceYour Academy Lab, an innovative learning platform developed through collaboration between VET training institutions and tourism-related companies.

On March 24, the training program will officially begin. Its objective is to equip trainers, educators, mentors, and tourism experts from six countries with the skills and knowledge needed to train young people as Place Branding Designers, with a strong focus on developing circular tourism strategies.

PlaceYour is a co-funded project by European Union aimed at promoting the collaboration between VET organizations and companies in
Latin America and Europe (Italy, Spain, Greece, Mexico, Colombia and Brazil) active in the tourism field for the creation of the Place Branding Designer job profile.

From October 27th to November 2nd, we experienced an unforgettable week during the Second Transnational Training Meeting of the PlaceYour Project, in a collaborative, festive, and deeply meaningful environment.