The City Becomes Neighbourhood, Kypseli, Athens
Kypseli is an urban area in Athens with a very specific character. The Greek Academy Labs have focused in the area of Kypseli and as an implementation of the Place Branding Stretegy and Interactive Map was created. Listen in this Podcast, Kostas Diamantis Balaskas from Action Synergy to describe the neighbourhood and the work of the Greek Academy Labs.
Santa Elena, The area that fills Medellin with flowers
Santa Elena, in the outskirts of Medellin is the area which was the focus of the Academy Labs in Colombia. The community together with the Silleteros and professionals in the field of tourism have worked together in order to design a Place Branding Strategy for the area. In this podcast, Ximena Quintero from Casa Mia explain their exprerience (Podcast in Spanish).
Multilateral cooperation to improve tourism in Ilheus, Brazil
The Academy Labs in Brazil were characterised by an extensive involvement of stakeholders, educational institutions, tourism agencies and other actors. Maria Morais, director of COOPERBOM Turismo is explaining in this podcast the transformative experience that Place Your represemted for herself, the organisation and the tourism industry in Ilheus and other territories of Brazil.